[icernet] TV programming centred around issues and lifestyles

[Arul Selvan]

  Sony TV recently made some major changes in its programming. Apart 
from introducing a new range of television serials, it wisely pulled out 
Madhuri Dixit’s Kahin Na Kahin Koi Hai when it discovered that the 
concept of finding a marriage partner on TV wasn’t working with Indian 
audiences. “We do try and make any show work and we give it adequate 
time to settle down,” explains Sunil Lulla, executive vice-president of 
Sony TV.

Of course, when one suggests that most programmes on Indian TV channels 
do not really allow viewers to exercise their mental faculties, Mr Lulla 
comes up with the old answer that what viewers want is what they get. 
“If you think there is a focus on women’s programmes, then it’s because 
the audience enjoys watching them,” he says. One would think that at the 
end of a stressful working day, the last thing anybody would want is to 
watch characters manipulate and fight each other in a TV serial. “Oh, we 
all like to see other people fight!” Mr Lulla smiles.

These days programming is centred around very contemporary issues and 
modern lifestyles.” This reasoning makes one sceptical about Mr Lulla’s 
claim that there is a dearth of good writers for TV. But given that good 
TRPs are all that is necessary to ensure advertising support and 
viewership, he should not be too worried.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=21912