[icernet] Will journalism survive this onslaught of PR?

[Arul Selvan MIC]

Devasis Chattopadhyay, head of Horizon-Porter Novelli, says it will, as
reporters and PR people begin to view each other as professionals. Right
now in his own profession 80 per cent are quacks, he says, to use a
medical analogy. Earlier this year the International Public Relations
Association released a survey in London which revealed the widespread
incidence of "cash for editorial" and other unethical practices in
countries around the world. It was an online survey taken by public
relations professionals in 52 countries. Sixty-eight per cent of the
respondents from Asia said such a policy is always or usually followed.

Source:
http://hinduonnet.com/thehindu/mag/stories/2002111000600300.htm