[icernet] Television rating unreliable, says media expert

[Arul Selvan MIC]

The chairman of Centre for Media Studies (CMS), N. Bhaskar Rao, today
questioned the relevance of Television Rating Points (TRP) while
emphasising that TRP was totally unreliable in a heterogeneous country
like India.

Dr. Rao told mediapersons "we are in a TRP trap'', adding it was a shame
that we had allowed the TRP to gain importance. How can you measure 200
people in cities such as Mumbai and Delhi to come up with statistics
depicting television ratings and viewers' choice across the country. The
TRP is a joke that has now become a standard, he said. However, SUN TV
and ETV had disapproved this notion by adopting a proactive strategy and
realising their grass-roots moorings, he said.

Source:
http://hinduonnet.com/thehindu/2002/11/10/stories/2002111003020700.htm