[icernet] Tendulkar and TV, like bat and ball

[Arul Selvan MIC]

It's difficult, may impossible to dislike him. Whether he is selling you
biscuits, soft drinks or a scooter, whether he square-drives,
paddle-shots or defends, there is something so taking about the boy-man.
Now, with two shows dedicated to him, Sachin Tendulkar is television's
definitive superstar.

Source:
http://www.indianexpress.com/full_story.php?content_id=12821