[icernet] Prasar Bharati Audience Research Cell To Evaluate Non-TAM Areas

[Arul Selvan]

  The audience research cell of Prasar Bharati has developed a system 
for evaluating the viewership pattern of Doordarshan and also that of 
private channels in the non-TAM areas. While venturing into non-TAM 
areas, it will focus on the human element and try to stay 
cost-effective. TAM, which is the only recognised survey for television 
viewership in the country, covers only 23 cities.

The non-TAM regions which the Prasar Bharati research teams aim to cover 
include Jaipur, Bhopal, Jalandhar, Tiruvananthapuram, Ranchi, 
Bhubaneswar and Gorakhpur. As cost is uppermost on its mind, the 
audience research cell is planning to study only those regions where it 
has its own teams in place. It is a 16-centre network with a workforce 
of 260.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=21067