[icernet] Aaj Tak's English channel from Feb

[Arul Selvan]

TV Today Chief Executive Officer G Krishnan said ''we plan to launch 
another channel, the plans for the same are in the final stages, and the 
channel is expected to start broadcasting by mid-February.'' Aaj Tak, 
which had commenced as a nightly half-hour programme on Doordarshan, 
created the genre of news among television channels. Aaj Tak leads the 
number game. Krishnan claimed that the channel presently enjoys 55 per 
cent market share amongst the news channels and a reach of 30 million 
households, the highest amongst the news channels. From 2000 to 2001, 
all news channels excluding Aaj Tak grew by 52 per cent, whereas news 
channels including Aaj Tak grew by 160 per cent. In other words, the 
growth of the news channel market was driven by Aaj Tak. He claimed that 
'the ad pie for the news channel market is growing and is expected to 
reach Rs 500 crore in the next two years.'

Source:
http://news.sify.com/cgi-bin/sifynews/news/content/news_fullstory_v2.jsp?article_oid=12373128&category_oid=-20614