[icernet] Ad revenue of private TV channels up 42%

[Arul Selvan]

Advertising revenues of TV channels will stand at Rs 3,758 crore this 
fiscal, up from an ad spend of Rs 2,900 crore in the previous fiscal - a 
30% rise - according to the Indian Broadcasting Foundation (IBF). 
Breaking up the figures, one finds that out of the Rs 3,758 crore TV 
channel ad revenues, private channels will account for a whopping Rs 
3,143 crore, while the earlier king of the ring Doordarshan will end up 
with Rs 615 crore in ad revenues. Last year, the private channels had 
clocked ad revenues of Rs 2,200 crore, thereby showing a growth of 43% 
this year. Meanwhile, the revenues of Doordarshan fell from Rs 700 crore 
last year to Rs 615 crore this year — a fall of 12%. A senior industry 
official told ET, “Only four TV companies — Star, Sun, Zee and Sony — 
are making serious money. The rest are mostly bleeding.”


Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?artid=32792822