[icernet] All Channels Will Go Free To Air: Sushma

[Arul Selvan]

As CAS is likely to restrict pay channels’ entry into cable homes, it 
might make sense for broadcasters to opt for only ad revenues. So far, 
the ratio between ad revenues and subscription revenues in the industry 
is at around 80:20. Overall, revenues in the Indian television industry 
stand at around Rs 5,000 crore. But, as a recent research points out, 
even if all channels go free-to-air, there will still be a limitation on 
how many one can watch. For, under CAS, there will be a cap on the 
number of free-to-air channels.


Source:
http://www.financialexpress.com/fe_full_story.php?content_id=24448