[icernet] Year of the viewer

[Arul Selvan]

In 2002, TV viewers were wooed silly, their every whim and fancy 
tracked. They had a growing, increasingly high spending entertainment 
industry on their toes. Much sleep was lost by many high powered 
industry honchos over figuring out what such people would watch and what 
they would buy.


Source:
http://hinduonnet.com/thehindu/mag/stories/2002122200640300.htm