[icernet] Oh, but there is a nipple in the air

[Arul Selvan MIC]

One of our contemporaries has been spending a lot of time on the
billboards lately. A few months ago, The Times of India announced it had
become the largest circulated English daily in the world. More recently,
it informed us, quoting the Indian Readership Survey, that it had become
the most read English newspaper in New Delhi, displacing the Hindustan
Times. Such growth deserves to be studied, if only to critically assess
what must, if true, be the biggest publishing success story the world
has known.

Source:
http://www.thestatesman.net/page.arcview.php?date=2002-12-15&clid=4&id=7602