[icernet] Choose your channels

[Arul Selvan MIC]

An important feature of the CAS is that, unlike in the past, viewers
would be able to subscribe to only those pay channels they want to
watch. To be sure, its implications would be far-reaching; cutting
across broadcaster, cable operators and advertisers. To begin with,
considering the pervasice dissatisfaction with the present quality of
television soap opera and excessive depiction of violence, the power to
determine the pay channels one would receive on television sets would be
valued in many Indians homes as a criticial choice; albeit only a
negative one.

Source:
http://hinduonnet.com/thehindu/2002/12/18/stories/2002121800551000.htm