[icernet] Corporates to cash in on World Cup TV boom

[Arul Selvan MIC]

TV channels here are going to be deluged by cricket related content as the
nation will be in the grip of World Cup from February 8 to March 23, 2003.
The mega event has already begun permeating channels with corporates lining
up an estimated Rs 300 crore of ad spend.

Source:
http://timesofindia.indiatimes.com/cms.dll/html/uncomp/articleshow?artid=315
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